Project Case Study
Career Navigator
Guiding Students and Universities to Success
Overview
As a key member of the design team for Career Navigator, I was tasked to lead the design process from ideation and research to wireframing and high-fidelity design, employing a user-centric approach to deliver a seamless and impactful user experience.
The main challenge was to design an interface capable of presenting a vast amount of data in an intuitive and uncluttered manner for both students and university coordinators. Throughout the process, my priority was to ensure that the user experience remained not only functional but also visually appealing. The result is a platform that effectively balances complexity with user-friendliness, making it accessible and easy to navigate for all users.
Deliverables
Site Map
User Flow
Design System
Wireframing
Hi-Fidelity Design
Ideation and Research
In the project’s early stages, I collaborated with the research team to synthesize findings from competitor analysis, user interviews, and market studies to map out the user journeys, define business and functional requirements, establish platform architecture, and create user personas. This collaborative effort ensured a deep understanding of user needs, guiding our design process effectively, and going beyond just solving problems by discovering opportunities to create personalised user experiences.
For Students…
Problem Statement:
Students lack a user-friendly platform that provides personalised guidance on career options, making it challenging for them to identify and pursue suitable opportunities. They require a solution that presents relevant data in a clear and accessible manner, empowering them to make informed decisions about their academic and professional pursuits.
Key Value Propositions:
1
Personalised Career Guidance
Students can discover their ideal career paths based on their interests, skills, and market demand, helping them make informed decisions about their education and future.
2
Skill Development Opportunities
Recommendations for skill development outside of the curriculum, empowering students to enhance their employability and competitiveness in the job market.
3
Real-Time Job Market Insights
Access to the latest job trends and in-demand skills ensures that students stay updated with the evolving job market landscape, enabling them to make proactive career choices.
For University Coordinators…
Problem Statement:
University coordinators grapple with the task of ensuring that their academic programs remain relevant and responsive to industry needs. They need a solution that enables them to align academic offerings with industry demands effectively, ensuring that students receive the education and skills necessary to succeed in their chosen career paths.
Key Value Propositions:
1
Tailored Program Offerings
Equipping university coordinators with data-driven insights to customise program electives based on skills covered, ensuring alignment with industry demands and enhancing the relevance of academic offerings.
2
Student Engagement and Retention
By providing valuable career guidance and skill development opportunities, Career Navigator fosters student engagement and retention, enhancing the overall student experience and success.
Wireframing
Armed with insights gathered from the research phase, I transitioned to the wireframing stage, sketching out the platform’s architecture and key features. Iterating rapidly based on feedback from stakeholders, I refined the wireframes to ensure intuitive navigation and seamless user flows.
Hi-Fidelity Design and User Testing
After finalising the high-fidelity designs, I conducted thorough user testing sessions, involving both real users and our internal testing team. Observing their interactions with the platform, I noted bugs, pain points and areas of confusion to iterate and fine-tune the design based on their feedback. This process optimised usability and enhanced the overall user experience.
